I’m a creative director specializing in public affairs and social impact with 10+ years of experience. I lead creative and production teams to launch campaigns that improve public health and boost civic engagement, produce films that inspire action, and transform brands at pivotal moments.
Read my full bio and resume here.
Campaigns
I develop integrated campaigns: uniting earned, paid and owned media around a shared goal. From social content to nontraditional marketing, I devise visions and bring them to life with purpose.
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Film & Video
As a trained filmmaker, I write, shoot and edit compelling videos for ad campaigns, social content and events. I have experience directing large scale docu-series, as well as shortform advocacy videos.
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Branding & Design
Graphic design is key to my work, and I have deep experience as a creative director for branding, web design, and more.
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FRACTURED
Docu-Series
I directed a 5-part documentary series that profiles state legislators fighting for the right to abortion following the fall of Roe v. Wade in 2022.
BANNING ASSAULT WEAPONS
A multimedia campaign to pass the ban on assault weapons in Illinois. Gov. Pritzker signed the act into law in 2023.
Educational Alliance
Rebrand
I designed the new brand identity for Educational Alliance, a 130-year old organization in NYC.
ADDRESSING BIG TECH
PSA Campaign
A strategic communications campaign to educate the public on the growing problems that digital technology poses on society, such as profiting off of outrage and misinformation.
A BANK FOR IMPACT
I led the rebrand of Locus Community Capital, a nonprofit bank offering capital solutions to build better communities.
HOUSING WORKS
Brand Campaign
I designed and produced a campaign for Housing Works’ 30th anniversary to remind New York City of the amazing healthcare and housing advocacy the organization does.