Kiss Me, I’m Undecided!
Role: Solo Project
An independent design project to encourage New Yorkers to encourage their undecided friends to vote.
Living in a blue city in a blue state sometimes makes you feel like you can’t make a difference during a political season. So I developed a campaign to encourage voting by proxy. Many New Yorkers are transplants from other parts of the country, including places like the Midwest where states and districts can be decided by just a small tipping of the scales. Many people are independent or undecided votes, and getting personalized encouragement from a friend may be what it takes to tip those scales one way or another.
Made in tandem with TBWA Chiat\Day’s the Midterm Brief.